SOFT ON GUMS.

TOUGH ON PLAQUE.

BUILT FOR TOMORROW.

3D Bristle Dynamics™ with TPU bristles deep-cleans gently and cuts plastic waste.

Antibacterial bristles
Interchangeable head
Lifetime handle
LIFE-TIME WARRANTY ON HANDLE ANTIBACTERIAL BRISTLES INTERCHANGEABLE HEAD

WHY IT MATTERS

TOOTHBRUSH EVOLUTION GOT STUCK IN A DEAD END.

For thousands of years, toothbrushes kept changing shapes, but never the one thing that actually matters - the bristles.

From sticks to boar hair, from nylon to today's electric and sonic brushes... everything still relies on the same outdated material, nylon.

Soft nylon frays, hard nylon scratches, and sonic brushes are too abrasive for gums and enamel.

FRESH 32 is the first toothbrush to break that cycle - not by adding more speed, but by reinventing the material that touches your gums and teeth every single day.

THE MATERIAL INNOVATION

THE FUTURE OF BRUSHING IS GENTLE & EFFICIENT

TPU isn't just softer, it's smarter. Unlike nylon, it doesn't fray, trap moisture, or damage gums. It stays clean, adapts to your teeth, and delivers a polished, enamel-safe clean every time.

ENAMEL POLISHING

ENAMEL POLISHING

3D structure leaves teeth naturally smooth.

GUM-SAFE EDGES

GUM-SAFE EDGES

Rounded tips gently massage without abrasion.

SHAPE RETENTION

SHAPE RETENTION

TPU stays smooth and intact, no fraying.

HYGIENIC BY DESIGN

HYGIENIC BY DESIGN

Repels moisture and reduces bacteria.

CLEAN MATERIALS

CLEAN MATERIALS

Medical-grade, antimicrobial, fully recyclable.

REAL BACKING

SCIENCE-LED. DENTIST APPROVED.

Dentists are shifting away from outdated nylon bristles as new research reveals safer, gentler, and more effective alternatives. TPU bristles reduce gum trauma, improve hygiene, and deliver superior plaque removal, manual brush that cleans like a sonic, without the vibration.

Urša Knap Okretič

"What impressed me most is the consistency of cleaning. TPU bristles don’t fray, so patients maintain the same level of effectiveness month after month. With nylon, performance fades quickly. FRESH 32 finally gives us a brush that stays reliable and precise over time."

NEŽA SNOJ BERDNIK

"Most innovations in oral care try to add speed or technology, but they don’t solve the true cause of enamel wear: abrasive nylon. FRESH 32 is different. TPU significantly reduces micro-scratches while still polishing effectively. This is the first toothbrush I consider genuinely next-generation."

Karla Hrala

"The biggest breakthrough of FRESH 32 is the material itself. TPU bends with the gums instead of against them, which dramatically reduces irritation. My patients with sensitivity immediately feel the difference. It’s the first brush where I can confidently say the design truly protects gum tissue."

MAJA TARADI

"As a hygienist, I focus on real-life brushing habits. Clients don’t need more pressure or vibration, they need bristles that clean thoroughly without damaging enamel. FRESH 32 has that perfect balance. The flexible TPU bristles reach tight areas effortlessly while staying gentle enough for daily use."

CLINICALLY PROVEN OUTCOMES

THE DATA BEHIND HEALTHIER GUMS AND CLEANER TEETH.

Independent research shows TPU brushing systems outperform nylon in bleeding reduction, abrasion safety, and plaque removal efficiency.

32%

GUM BLEEDING

Gentler contact at the gumline.

25%

ENAMEL ABRASION

Avoids micro-scratches caused by nylon.

15%

PLAQUE REMOVAL

More effective cleaning on every surface.

Scientific References

A Comparison of Manual Nylon Bristle Toothbrushes versus Thermoplastic Elastomer Toothbrushes in Terms of Cleaning Efficacy and the Biological Potential Role on Gingival Health

A. Ballini, M. Di Cosola, R. Saini, C. Benincasa, E. Aiello, B. Marrelli, S. R. Saini, F. M. Ceruso, R. Nocini, S. Topi, L. Bottalico, F. Pettini, S. Cantore

visit study
HOW IT WORKS

SEE THE DIFFERENCE SCIENCE MAKES.

These quick tests reveal how TPU outperforms electric, sonic, and nylon brushes, cleaner polishing, safer contact, better hygiene, and long-term durability you can see.

SUPERIOR CLEANING POWER

Effectively removes plaque while avoiding harsh scraping that damages enamel over time and daily use.

Polishes smoothly while protecting enamel.

BUILT TO LAST

Durable TPU bristles retain their shape and performance without fraying or weakening even with pressure.

Keeps its shape for consistent cleaning.

GENTLE BY NATURE

Flexible bristles follow the natural shape of teeth and gums instead of pressing or irritating them during every brush.

Leaves teeth smoother and gums calmer.

CLEANER BY DESIGN

Repels moisture and bacteria to keep the brush fresher and more hygienic between uses day after day.

Stays cleaner and resists bacteria.
WHY IT WORKS

SCIENCE-BACKED. GUM-APPROVED. BUILT FOR A BETTER CLEAN.

Outdated brushes cause damage. Ours protect your gums, polish enamel, and stay cleaner - every single time.

Prevents gum recession
Gum health:

Prevents gum recession

Soft, flexible TPU bristles reduce pressure on the gum line, helping prevent irritation and gum recession caused by traditional nylon brushes.

No scraping, just polishing
Enamel Protection:

No scraping, just polishing

Unlike nylon bristles that scrape and wear down enamel, TPU bristles gently polish the tooth surface - leaving a smoother, cleaner feel after every brush.

Superior plaque removal
Cleaning perfomance:

Superior plaque removal

TPU bristles naturally adapt to the tooth surface, gently polishing while effectively removing plaque and buildup. Their flexible structure enhances contact with every curve, delivering a deep, refreshing clean that lasts beyond the brush.

Antibacterial Protection
HYGIENE:

Antibacterial Protection

TPU bristles naturally resist bacteria buildup, keeping your brush cleaner between uses.

US VS THEM

WHY FRESH 32 LEAVES TRADITIONAL BRUSHES BEHIND

Discover how advanced FRESH 32 TPU bristles outperform outdated nylon on regular toothbrush, delivering a deeper clean, gentler care, and zero waste.

 
Gentle TPU Bristles
Protects gums & enamel
Reusable Metal Handle
Durable, waste-free design
3D Bristle Dynamics™
Flexes for deeper, safer clean
Antibacterial & Hygienic
Resists moisture and bacteria
Recyclable Brush Heads
Made from 100% recyclable TPU
FRESH 32
OTHER BRANDS
 
Gentle TPU Bristles
Protects gums & enamel
Reusable Metal Handle
Durable, waste-free design
3D Bristle Dynamics™
Flexes for deeper, safer clean
Antibacterial & Hygienic
Resists moisture and bacteria
Recyclable Brush Heads
Made from 100% recyclable TPU
FRESH 32
OTHER BRANDS

DEVELOPED FOR ORAL HEALTH

Unlike traditional nylon bristles that can cause micro-tears, gum recession, and enamel erosion, our TPU bristles are soft, flexible, and non-abrasive. They gently massage the gums, reduce inflammation, and help preserve the natural enamel — making them ideal for sensitive mouths and long-term oral health.

SUSTAINABLE BY DESIGN

FRESH 32 is built with sustainability in mind — from the durable, lifelong metal handle to fully recyclable TPU heads. Unlike disposable plastic toothbrushes, there's no unnecessary waste. You keep the handle, replace only the head, and enjoy a brushing routine that's cleaner for your mouth and the planet.

ENGINEERED TO OUTPERFORM

Our patented 3D Bristle Dynamics™ technology delivers a deep, thorough clean by allowing each bristle layer to move independently and flex in multiple directions. This ensures better plaque removal in hard-to-reach areas while being far gentler on your teeth and gums than conventional brushes.

Loved by People Who Care

Outdated brushes cause damage. Ours protect your gums, polish enamel and stay cleaner. Every single time.

OUR STORY

THE STORY BEHIND 
FRESH 32 ORAL HEALTH IS WHOLE-BODY HEALTH.

We founded FRESH 32 with a holistic mission:

to create oral care that supports the health of the whole body.

Our research focuses on how materials and design affect gums, enamel, and the oral microbiome - because prevention starts with what you use every day.

By combining deep scientific insight with innovative engineering, we develop products that are more effective, more gentle, and better suited for long-term wellbeing.

READ STORY
OUR MISSION

We create oral-care essentials that feel better , clean deeper, and actively support healthier mouths. Powered by science and designed to set a new standard for sustainable , prevention-focused brushing.

SCIENCE DRIVEN INNOVATION

Advanced materials and tech that elevate oral care.

EVERYDAY WELLNESS

Healthier brushing that improves daily routines.

SUSTAINABLE DESIGN

Long-lasting products with minimal environmental impact.

"DESIGNED & PRODUCED IN EUROPE

FOR PEOPLE WHO CARE WHAT GOES IN THEIR MOUTH."

CRAFTED IN EUROPE

MADE LOCALLY. TRUSTED GLOBALLY.

Designed and produced in Slovenia with precision, responsibility, and European quality standards.

From engineering to packaging, every FRESH 32 product is created in close partnership with top Slovenian manufacturers.

This local approach means cleaner production, lower transport emissions, stricter quality control, and materials you can genuinely trust in your mouth.

FRESH 32 AMBASSADORS

DIFFERENT WORLDS.
ONE FRESH RITUAL.

From a precision barber and pro fighter to a hip-hop artist, our ambassadors all share one thing: real confidence starts with a cleaner smile.

Edis Osmanović

aka. @bricabarberica

barber, artist

Paula Hublin

@Paula Hublin

BOXER, MODEL

Matija Lazarević

aka. @Layz

Hip Hop Musician & Content creator
FAQ

QUESTIONS, ANSWERED

Top questions to help you choose confidently.
Why choose FRESH 32?
FRESH 32 is changing the game in oral care. We’ve combined cutting-edge technology, sustainable design, and top-quality materials to create a toothbrush that truly stands out. Our 3D Bristle Dynamics™ technology, featuring TPU rubber bristles, offers a superior brushing experience – gentle on gums, tough on plaque, and perfect for polishing enamel. Unlike traditional nylon bristles, TPU is more effective, more comfortable, and better suited for oral health. With durable, long-lasting handles and plastic-free packaging, FRESH 32 isn’t just a toothbrush – it’s a commitment to quality, innovation, and a healthier planet. Upgrade your routine with the future of brushing!
Any tips for new FRESH 32 users?
Start with gentle pressure – let the 3D Bristle Dynamics™ and TPU bristles do the work. Pair your toothbrush with our toothpaste for a thorough clean and fresh breath. For complete care, add dental floss and mouthwash tabs to your routine.
What materials do you use, and are they safe?
At FRESH 32, we prioritize quality and safety in every product. We use only premium, sustainable materials that are carefully selected and rigorously tested. Each material is certified to meet the highest safety and performance standards, ensuring effective oral care without compromising your health or the environment. Our durable handles are built to last, and all components are designed to be recyclable. You can feel confident knowing that FRESH 32 products are not only safe but also environmentally responsible.
How will I feel after using the FRESH 32 toothbrush?
Imagine brushing your teeth feeling more like a soothing ritual than a routine chore. That’s what FRESH 32 is all about – comfort, freshness, and an effortless clean. Our TPU bristles gently massage your gums while effectively removing plaque, leaving your mouth feeling clean, polished, and revitalized – without any irritation or discomfort. You’ll notice the difference right away: smoother enamel, fresher breath, and a pleasant, satisfying brushing experience. FRESH 32 is designed to make oral care something you actually look forward to – every single day. No harsh bristles, no gum irritation – just a fresher, healthier smile.
What makes FRESH 32 different from nylon toothbrushes?
1) Gentle and Effective - TPU bristles are soft and flexible, providing a thorough clean without irritating gums. Unlike rigid nylon bristles, TPU adapts to your teeth and gums, minimizing pressure and reducing the risk of gum damage. 2) Superior Material - TPU is more durable and hygienic compared to nylon. It doesn’t fray or harden over time, maintaining its effectiveness for longer. Plus, it’s less prone to bacterial buildup, keeping your brushing routine cleaner. 3) Polishing Effect - TPU bristles naturally polish enamel for a smooth, bright finish, unlike nylon which can be abrasive and cause micro-scratches on the tooth surface. 4) No Microplastics - Unlike nylon, TPU does not produce microplastics during brushing, ensuring a safer and healthier oral care routine. You don’t have to worry about ingesting tiny plastic particles while maintaining your dental hygiene. Bottom line – FRESH 32 isn’t just a better toothbrush, it’s a smarter, healthier choice for your oral health. Say goodbye to harsh nylon and experience the future of brushing!
What do dentists say about FRESH 32?
Dentists are genuinely impressed with FRESH 32. They praise our products for their innovative approach and effective cleaning, especially highlighting the gentle yet thorough performance of our 3D Bristle Dynamics™ and TPU rubber bristles – a game-changer for patients with sensitive gums. Many dentists were involved in the development process, ensuring our toothbrushes meet the highest oral care standards. Plus, more and more dentists are reaching out to us because they see positive results in their patients oral health. FRESH 32 is quickly becoming a trusted choice among dental professionals.
Is toothbrush suitable for sensitive and bleeding gums?
Absolutely. Addressing gum health was our main goal when designing the FRESH 32 toothbrush. With gum issues on the rise globally, we realized that the market lacked a truly suitable solution – most toothbrushes use rigid nylon bristles that can cause irritation and bleeding. Our answer? TPU rubber bristles. These innovative, flexible bristles gently massage gums, reducing bleeding and discomfort while providing a thorough clean without extra pressure. FRESH 32 is crafted to support gum health, offering a softer, more effective brushing experience that’s truly one of a kind.
Is FRESH 32 toothbrush worth the price?
Definitely. We focus on advanced technology, sustainable materials, and premium quality to deliver exceptional performance. With replaceable heads and a lifetime warranty on the toothbrush handle, FRESH 32 offers a cost-effective, long-term investment that’s built to last.
Are FRESH 32 toothbrush heads recyclable and sustainable?
Yes, FRESH 32 toothbrush heads are 100% recyclable. Our replaceable head design helps reduce waste, while durable metal handles and plastic-free packaging make FRESH 32 an eco-friendly choice. We’re also developing a system for customers to collect used heads and send them back to us for recycling. Once it's ready, we’ll make sure to notify everyone – because caring for the planet should be as simple as caring for your smile!
VIEW FULL FAQ