SOFT ON GUMS.
TOUGH ON PLAQUE.
BUILT FOR TOMORROW.
3D Bristle Dynamics™ with TPU bristles deep-cleans gently and cuts plastic waste.
UPGRADE YOUR ROUTINE IN ONE CLICK
Meet the gentle, high-performance essentials that fix gum irritation, remove stubborn plaque, and ditch waste, so you get a cleaner mouth and a cleaner planet.
WHY IT MATTERS
TOOTHBRUSH EVOLUTION GOT STUCK IN A DEAD END.
For thousands of years, toothbrushes kept changing shapes, but never the one thing that actually matters - the bristles.
From sticks to boar hair, from nylon to today's electric and sonic brushes... everything still relies on the same outdated material, nylon.
Soft nylon frays, hard nylon scratches, and sonic brushes are too abrasive for gums and enamel.
FRESH 32 is the first toothbrush to break that cycle - not by adding more speed, but by reinventing the material that touches your gums and teeth every single day.
THE MATERIAL INNOVATION
THE FUTURE OF BRUSHING IS GENTLE & EFFICIENT
TPU isn't just softer, it's smarter. Unlike nylon, it doesn't fray, trap moisture, or damage gums. It stays clean, adapts to your teeth, and delivers a polished, enamel-safe clean every time.
ENAMEL POLISHING
3D structure leaves teeth naturally smooth.
GUM-SAFE EDGES
Rounded tips gently massage without abrasion.
SHAPE RETENTION
TPU stays smooth and intact, no fraying.
HYGIENIC BY DESIGN
Repels moisture and reduces bacteria.
CLEAN MATERIALS
Medical-grade, antimicrobial, fully recyclable.
SCIENCE-LED. DENTIST APPROVED.
Dentists are shifting away from outdated nylon bristles as new research reveals safer, gentler, and more effective alternatives. TPU bristles reduce gum trauma, improve hygiene, and deliver superior plaque removal, manual brush that cleans like a sonic, without the vibration.
"What impressed me most is the consistency of cleaning. TPU bristles don’t fray, so patients maintain the same level of effectiveness month after month. With nylon, performance fades quickly. FRESH 32 finally gives us a brush that stays reliable and precise over time."
"Most innovations in oral care try to add speed or technology, but they don’t solve the true cause of enamel wear: abrasive nylon. FRESH 32 is different. TPU significantly reduces micro-scratches while still polishing effectively. This is the first toothbrush I consider genuinely next-generation."
"The biggest breakthrough of FRESH 32 is the material itself. TPU bends with the gums instead of against them, which dramatically reduces irritation. My patients with sensitivity immediately feel the difference. It’s the first brush where I can confidently say the design truly protects gum tissue."
"As a hygienist, I focus on real-life brushing habits. Clients don’t need more pressure or vibration, they need bristles that clean thoroughly without damaging enamel. FRESH 32 has that perfect balance. The flexible TPU bristles reach tight areas effortlessly while staying gentle enough for daily use."
CLINICALLY PROVEN OUTCOMES
THE DATA BEHIND HEALTHIER GUMS AND CLEANER TEETH.
Independent research shows TPU brushing systems outperform nylon in bleeding reduction, abrasion safety, and plaque removal efficiency.
GUM BLEEDING
Gentler contact at the gumline.
ENAMEL ABRASION
Avoids micro-scratches caused by nylon.
PLAQUE REMOVAL
More effective cleaning on every surface.
Scientific References
A Comparison of Manual Nylon Bristle Toothbrushes versus Thermoplastic Elastomer Toothbrushes in Terms of Cleaning Efficacy and the Biological Potential Role on Gingival Health
A. Ballini, M. Di Cosola, R. Saini, C. Benincasa, E. Aiello, B. Marrelli, S. R. Saini, F. M. Ceruso, R. Nocini, S. Topi, L. Bottalico, F. Pettini, S. Cantore
visit studySEE THE DIFFERENCE SCIENCE MAKES.
These quick tests reveal how TPU outperforms electric, sonic, and nylon brushes, cleaner polishing, safer contact, better hygiene, and long-term durability you can see.
SCIENCE-BACKED. GUM-APPROVED. BUILT FOR A BETTER CLEAN.
Outdated brushes cause damage. Ours protect your gums, polish enamel, and stay cleaner - every single time.
WHY FRESH 32 LEAVES TRADITIONAL BRUSHES BEHIND
Discover how advanced FRESH 32 TPU bristles outperform outdated nylon on regular toothbrush, delivering a deeper clean, gentler care, and zero waste.
Outdated brushes cause damage. Ours protect your gums, polish enamel and stay cleaner. Every single time.
THE STORY BEHIND FRESH 32 ORAL HEALTH IS WHOLE-BODY HEALTH.
We founded FRESH 32 with a holistic mission:
to create oral care that supports the health of the whole body.
Our research focuses on how materials and design affect gums, enamel, and the oral microbiome - because prevention starts with what you use every day.
By combining deep scientific insight with innovative engineering, we develop products that are more effective, more gentle, and better suited for long-term wellbeing.
We create oral-care essentials that feel better
, clean deeper, and actively support healthier mouths. Powered by science
and designed to set a new standard for sustainable
, prevention-focused brushing.
SCIENCE DRIVEN INNOVATION
Advanced materials and tech that elevate oral care.
EVERYDAY WELLNESS
Healthier brushing that improves daily routines.
SUSTAINABLE DESIGN
Long-lasting products with minimal environmental impact.
MADE LOCALLY. TRUSTED GLOBALLY.
Designed and produced in Slovenia with precision, responsibility, and European quality standards.
From engineering to packaging, every FRESH 32 product is created in close partnership with top Slovenian manufacturers.
This local approach means cleaner production, lower transport emissions, stricter quality control, and materials you can genuinely trust in your mouth.
DIFFERENT WORLDS.
ONE FRESH RITUAL.
From a precision barber and pro fighter to a hip-hop artist, our ambassadors all share one thing: real confidence starts with a cleaner smile.