5 science-backed reasons reveal why…

Your regular toothbrush is likely damaging your dental health!

Take a look at the video above…

This is what a toothbrush with nylon bristles does to your gums if you repeat the brushing enough.

This is just one example of why nylon toothbrushes are downright terrible for your gum, enamel, and tooth health - and yet, more than 95% of people use them!

But how can something be so potentially dangerous to one’s health, while at the same time being so common with the general public?

The reasons are simple and seem obvious once you are aware of them.

In the next paragraphs, you will not only get to know the facts at play, but also understand what and how you should treat your gums, enamel, and teeth in order to get and keep your own healthy good looking smile well into your retirement.

1. How the bristle shape and material impact your dental health?

Chances are that if you’re using an ordinary toothbrush, the bristles hurt you when you press them against your gums.

Do you know why that happens?

Simply, because the bristles of an ordinary toothbrush are pointy, but also because they are made from nylon - the same material that is used for weaving fishing nets!

Now, consider you are in a rush and are hurrying to brush your teeth. You are repeatedly scratching, hurting your gums and enamel with these pointy nylon bristles!

And this quickly leads to the development of oral soft tissue lesions as well as enamel abrasion and gum recession.

What kind of material and bristle shape is best for your dental health?

What you want to have is the kind of bristles that FRESH 32 has:

Their edges are rounded, so you don’t cause micro-wounds every time you brush over your gums
They are made from a special, antibacterial, rubber-like material that is not hard enough to damage your enamel and gums, but it still keeps your teeth shining clean!

2. How the bristles become a breeding ground for bacteria?

(and why you should care)

Would you brush your teeth with an old, wet sponge that has been sitting in a puddle for three days?

Probably not …

BUT - as weird as this may sound, chances are your current toothbrush holds nearly as much bacteria as that old, wet sponge!

Here’s the explanation:

Nylon bristles on your toothbrush stick together more and more with every use.

To test this, just pick any old ordinary toothbrush and take a look at how the bristles are distributed. They are bunched up in some places, while in some other parts where they used to be, there are none.

Usually, this happens after two weeks of brushing.

And these ˝bristle islands˝ are an absolute breeding ground for bacteria…

They start to trap moisture and rapidly collect plaque, bacteria, and even pieces of food that come from your teeth.

But… it gets even worse…

Because nylon bristles are pointy like spears, they are scratching and hurting your gums, leaving you with soft tissue lesions and inflammation…

And, after those nylon bristles hurt your mouth, they readily deposit the bacteria that they cultivated in their ˝bristle islands˝ directly to your lesions!

If the bacteria enter your bloodstream - which they do if they touch your inflammation points or lesions - then they are free to roam your body and cause all kinds of problems… like an increased risk of impotency, cancer and many other heart and brain problems.

All this from a single, overused, dirty toothbrush!

What should you do to avoid bacteria-infested bristles?

Simply put, avoid nylon by opting for a better, more bacteria-hostile material that doesn’t develop ˝bristle islands˝ and doesn’t trap moisture.

FRESH 32’s bristle material is ideal for this, as it is made from a special antibacterial material called TPU.

3. What type of toothbrush is the most effective when it comes to cleaning plaque?

Many people use toothbrushes that are branded as ˝soft˝, ˝extra soft˝, or ˝ultra soft˝.

This is completely understandable because of the perceived comfort of ‘soft’ toothbrushes.

Because nylon bristles are pointy, a lot of users decide on soft nylon toothbrushes, in the hopes that the softness will balance out the pointiness…

But… this simply doesn’t work.

Why?

Research has shown that the softer the bristles, the less effective those bristles will be in removing plaque from your teeth. (Musa M Alahmari [2])

So you end up sacrificing cleaning efficiency for less-damaged gums and enamel, which is nowhere near the tradeoff you’d want to make.

The most effective toothbrush:

Again, you are better off with FRESH 32, whose TPU bristles are more compact, flexible, and built differently than nylon.

Yes… these bristles may look thicker, BUT there is no downside to them whatsoever:

They’re ultra-gentle on your gums (it feels like a soft massage),
They don’t cause micro-tears, bleeding, or inflammation,
And thanks to the flexible rubbery structure, they polish your enamel instead of scraping it. (Andrea Ballini et al [4])

In short - they clean better, feel better, and protect better.

4. Ergonomics - the overlooked factor

You probably never heard anyone mention ‘ergonomics’ in the same breath as ‘toothbrush’.

But that’s because you are used to ordinary, nylon-weaved toothbrushes.

What ergonomics are ideal?

It all comes down to the handle.

Sometimes, when you are in a real hurry, you don’t think about the correct brushing technique or how fast and hard you should brush in order to keep your gums and enamel healthy.

When you’re in time trouble, you don’t think about any of that. All that matters is that your teeth are cleaned fast.

Now think about this:

If your handle is heavier, you would brush your teeth with more control and less force.

And because you would apply less force, your chances of causing gum abrasion with erratic brushing greatly diminish.

That’s exactly how FRESH 32’s handle is constructed.

The FRESH 32 toothbrush is designed like a Japanese calligraphy brush.

In Japanese calligraphy, brushes have a heavier handle and a lighter tip - so the artist can keep their hand steady and move the brush with total control.

Why? Because when the tip is light, they can be precise without pressing too hard or shaking.

FRESH 32 works the same way.

The heavier handle keeps your hand stable, and the lighter head makes each brush gentle and exact.

That way, every stroke is deliberate — with no extra pressure on your teeth or gums.
Just smooth, focused brushing that feels professional.

And because of this ergonomic handle, the toothbrush will prevent you from brushing too hard, even if you’re in a hurry. As a result, your gums and enamel won’t get damaged and will be healthier than ever.

5. How convenient is your toothbrush to replace?

As we saw in Reason #2: changing your toothbrush regularly is non-negotiable if you care about proper oral hygiene.

But let’s be honest, replacing your brush every two weeks sounds great in theory… yet most of us simply don’t do it.

That’s exactly why FRESH 32 was built differently.

Thanks to our high-performance TPU bristles, the head doesn’t wear out as fast as nylon. It lasts up to 2–3 months without fraying, flattening, or losing cleaning power.

Even better? TPU is naturally antibacterial, which means fewer germs building up between brushes. That’s a win-win for your health and your wallet.

And when it’s finally time to replace the head, it takes two seconds - just pop off the old one, snap on a new one.

No need to buy a full toothbrush. No clutter. No waste. Just clean brushing, on repeat.

Oh — and we ship the replacement heads straight to your door. So you’ll never forget or run out again.

Meet the FRESH 32 toothbrush

Not just a toothbrush - this is the future of oral care.

We reimagined brushing to protect your gums from the damage traditional toothbrushes leave behind. FRESH 32 is built for people who take their oral health seriously - and want smarter tools that truly care for their smiles.

🌀 TPU bristles with 3D Bristle Dynamics™

Ultra-flexible, gentle on gums, and clinically proven to reduce irritation. They don’t cut or scrape — they massage and polish.

🔩 One premium metal handle. For life.

Crafted to last, designed to feel amazing in your hand. No flimsy plastic, no constant replacements.

♻️ Snap-on heads. Full performance, less waste.

Replace just the head, not the handle. Sustainable by design, powerful by performance.

It’s smoother. It’s healthier. It’s brushing re-engineered to protect your gums, not punish them.

BUY YOURS

Prevents gum recession

Soft, flexible TPU bristles reduce pressure on the gum line, helping prevent irritation and gum recession caused by traditional nylon brushes.

Gum health

No scraping, just polishing

Unlike nylon bristles that scrape and wear down enamel, TPU bristles gently polish the tooth surface - leaving a smoother, cleaner feel after every brush.

Enamel Protection

Superior plaque removal

TPU rubber bristles flex and adapt to your teeth more effectively than nylon, allowing enhanced and improved plaque removal without added pressure.

Cleaning perfomance

Clean after every use

TPU rubber is naturally antibacterial and resists moisture absorption, making the brush more hygienic, cleaner after each use, and more durable than nylon.