How is it possible that gum disease is rising despite advances in dentistry?

Periodontitis (gum disease) is very common and ranked as one of the world’s sixth commonest disease in the global burden of disease with an estimated 11% (743 million people).

Milder forms of periodontal disease are even more widespread. Estimates suggest that periodontal diseases in general affect up to 50% of adults worldwide.

What gums reveal about the brain, heart and immune system?

Most people assume that gum disease only affects the mouth. But growing scientific evidence suggests otherwise. Chronic inflammation in the gums has been linked to serious systemic conditions - including Alzheimer’s disease, cardiovascular events like heart attacks and strokes, complications during pregnancy and type 2 diabetes.

The connection lies in the bacteria: once gum tissue is compromised, pathogens can enter the bloodstream, triggering inflammation far beyond the jawline. What begins as bleeding gums or mild discomfort may, over time, quietly compromise overall health. In this light, gum health is no longer just a cosmetic issue - it’s a critical marker of full-body well-being.

The silent progression of gum disease - Why it hurts only when it’s too late?

MYTH - Only old people get gum disease

FACT - Even teens can develop it and most don’t even feel it coming.

Most people think gum problems are just another thing that comes with age like gray hairs or bad knees. But that’s a myth. Gum disease isn’t caused by aging. It’s caused by something much more subtle - plaque buildup that isn’t removed properly over time. And here’s the kicker - even teenagers can develop gingivitis, if they’re brushing wrong or use the wrong toothbrush.

The reason so many people only notice issues later in life? It’s decades of using the wrong technique... and the wrong toothbrush. Most toothbrushes have straight-cut nylon bristles - a material that feels harsh on your gums and is known to cause micro-tears with every brush. Over time, this constant irritation adds up.

New studies confirm - TPU is the safest and most effective material for your gums

Unlike nylon - which has been used for over 80 years without ever being re-evaluated - TPU offers a modern, science-backed upgrade for healthier brushing.

TPU bristles are precision-rounded and naturally soft, which means no sharp edges and no micro-tears in your gums.

TPU is resilient and flexible it keeps its structure longer than nylon, ensuring consistent, effective cleaning over time.

Unlike nylon, TPU doesn’t trap moisture. It dries faster and harbors significantly fewer bacteria and fungi.

TPU is inherently antimicrobial, helping maintain a cleaner brush head between uses.

TPU bristles don’t fray or shed microplastics the way nylon does protecting both your mouth and the environment.

TPU can be reused and incorporated into recyclable brush heads, making it a smarter long-term choice.

Meet the FRESH 32 toothbrush

Not just a toothbrush - this is the future of gum care.

We reimagined brushing to protect your gums from the damage traditional toothbrushes leave behind. FRESH 32 is built for people who take their oral health seriously - and want smarter tools that truly care for their smiles.

🌀 TPU bristles with 3D Bristle Dynamics™

Ultra-flexible, gentle on gums, and clinically proven to reduce irritation. They don’t cut or scrape — they massage and polish.

🔩 One premium metal handle. For life.

Crafted to last, designed to feel amazing in your hand. No flimsy plastic, no constant replacements.

♻️ Snap-on heads. Full performance, less waste.

Replace just the head, not the handle. Sustainable by design, powerful by performance.

It’s smoother. It’s healthier. It’s brushing - re-engineered to protect your gums, not punish them.

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Benefits

Prevents gum recession

Soft, flexible TPU bristles reduce pressure on the gum line, helping prevent irritation and gum recession caused by traditional nylon brushes.

Gum health Gum health

No scraping, just polishing

Unlike nylon bristles that scrape and wear down enamel, TPU bristles gently polish the tooth surface - leaving a smoother, cleaner feel after every brush.

Enamel Protection Enamel Protection

Superior plaque removal

TPU rubber bristles flex and adapt to your teeth more effectively than nylon, allowing enhanced and improved plaque removal without added pressure.

Cleaning perfomance Cleaning perfomance

Clean after every use

TPU rubber is naturally antibacterial and resists moisture absorption, making the brush more hygienic, cleaner after each use, and more durable than nylon.

Antibacterial effect Antibacterial effect
 
 
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Toothbrush

3D Bristle Dynamics™

12,90 €
19,90 € 12,90 €
-35% Sold out
Taxes included. Shipping calculated at checkout.
Colour: Purple
Bristles hardness

Perfect for those with sensitive teeth and gums. Our softest option ensures a gentle, soothing clean without irritation

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Visible results in weeks

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Oliver Verified

The ultimate plaque eliminator

Tried the plaque disclosing tabs—the kind that color your plaque so you can actually see what’s going on. And wow. After brushing with the FRESH32 toothbrush and its TPU bristles, the plaque was completely gone. The difference was crystal clear. Super gentle on the gums, but seriously tough on buildup. This thing doesn’t play around.
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Nina Verified

My toothbrush, my vibe

I never thought I’d get this excited about a toothbrush, but here we are. I mixed and matched the colors of the handle and head, and now it fits my vibe perfectly. It’s the first time a bathroom product actually feels personal—like it was made for me, not just anyone. And every time I pick it up, it just feels right. Brushing isn’t just a routine anymore, it’s a little daily flex.
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Filip Verified

Sensitive enamel

I’ve always had issues with bleeding and sensitivity—nylon brushes just made it worse. FRESH32 is the first one that feels truly gentle and gets the job done. No more bleeding, no more pain. My gums are healing, and brushing finally feels good.
 
 
 
 
 
 
 

FAQs

Got questions? We've got answers...

What makes FRESH 32 different from nylon toothbrushes? +
1) Gentle and Effective - TPU bristles are soft and flexible, providing a thorough clean without irritating gums. Unlike rigid nylon bristles, TPU adapts to your teeth and gums, minimizing pressure and reducing the risk of gum damage. 2) Superior Material - TPU is more durable and hygienic compared to nylon. It doesn’t fray or harden over time, maintaining its effectiveness for longer. Plus, it’s less prone to bacterial buildup, keeping your brushing routine cleaner. 3) Polishing Effect - TPU bristles naturally polish enamel for a smooth, bright finish, unlike nylon which can be abrasive and cause micro-scratches on the tooth surface. 4) No Microplastics - Unlike nylon, TPU does not produce microplastics during brushing, ensuring a safer and healthier oral care routine. You don’t have to worry about ingesting tiny plastic particles while maintaining your dental hygiene. Bottom line – FRESH 32 isn’t just a better toothbrush, it’s a smarter, healthier choice for your oral health. Say goodbye to harsh nylon and experience the future of brushing!
How do I use my FRESH 32 toothbrush? +
1. Start by wetting your FRESH 32 toothbrush under running water. 2. Pop a FRESH 32 toothpaste tab in your mouth, chew lightly, and then start brushing. 3. Use light pressure and let the TPU bristles do the work – no need to press hard. 4. Clean your toothbrush head thoroughly after use. For the best experience, pair your brushing with our dental floss and mouthwash tabs. FRESH 32 makes oral care simple, effective, and refreshing!
What makes FRESH 32 different from sonic or electric nylon toothbrushes? +
1) Gentle and Safe - Unlike sonic or electric toothbrushes that can be too harsh for sensitive gums, FRESH 32’s TPU bristles are soft, flexible, and naturally gentle. They effectively clean teeth without causing irritation or bleeding, making them ideal for gum health. 2) Controlled Pressure - Sonic and electric brushes can apply excessive force, leading to enamel wear and gum recession. FRESH 32’s manually guided design allows for better control, minimizing the risk of damage while still delivering a thorough clean. 3) Material Innovation - Most electric toothbrush heads use nylon bristles, which can shed microplastics and harden over time. FRESH 32 uses TPU bristles that maintain their softness and don’t produce microplastics, offering a healthier and more sustainable choice. 4) Eco-Friendly Design - While electric toothbrushes generate electronic waste and require frequent charging, FRESH 32’s durable metal handle lasts a lifetime, and the recyclable TPU heads reduce environmental impact. In short – FRESH 32 is designed for comfort, safety, and sustainability, without sacrificing cleaning power. It’s a more thoughtful, healthier alternative to conventional electric or sonic brushes.
What do dentists say about FRESH 32? +
Dentists are genuinely impressed with FRESH 32. They praise our products for their innovative approach and effective cleaning, especially highlighting the gentle yet thorough performance of our 3D Bristle Dynamics™ and TPU rubber bristles – a game-changer for patients with sensitive gums. Many dentists were involved in the development process, ensuring our toothbrushes meet the highest oral care standards. Plus, more and more dentists are reaching out to us because they see positive results in their patients oral health. FRESH 32 is quickly becoming a trusted choice among dental professionals.
What materials do you use, and are they safe? +
At FRESH 32, we prioritize quality and safety in every product. We use only premium, sustainable materials that are carefully selected and rigorously tested. Each material is certified to meet the highest safety and performance standards, ensuring effective oral care without compromising your health or the environment. Our durable handles are built to last, and all components are designed to be recyclable. You can feel confident knowing that FRESH 32 products are not only safe but also environmentally responsible.
Any tips for new FRESH 32 users? +
Start with gentle pressure – let the 3D Bristle Dynamics™ and TPU bristles do the work. Pair your toothbrush with our toothpaste tabs for a thorough clean and fresh breath. For complete care, add dental floss and mouthwash tabs to your routine.
What makes FRESH 32 toothpaste tabs so special? +
Our toothpaste tabs are a game-changer in oral care. Made from natural ingredients, they’re free from unnecessary chemicals and artificial additives. Easy to use and travel-friendly, they deliver the perfect balance of freshness, cavity protection, and gentle gum care – all in one small, powerful tab.
Is toothbrush suitable for sensitive and bleeding gums? +
Absolutely. Addressing gum health was our main goal when designing the FRESH 32 toothbrush. With gum issues on the rise globally, we realized that the market lacked a truly suitable solution – most toothbrushes use rigid nylon bristles that can cause irritation and bleeding. Our answer? TPU rubber bristles. These innovative, flexible bristles gently massage gums, reducing bleeding and discomfort while providing a thorough clean without extra pressure. FRESH 32 is crafted to support gum health, offering a softer, more effective brushing experience that’s truly one of a kind.
Is FRESH 32 toothbrush worth the price? +
Definitely. We focus on advanced technology, sustainable materials, and premium quality to deliver exceptional performance. With replaceable heads and a lifetime warranty on the toothbrush handle, FRESH 32 offers a cost-effective, long-term investment that’s built to last.
Are FRESH 32 toothbrush heads recyclable and sustainable? +
Yes, FRESH 32 toothbrush heads are 100% recyclable. Our replaceable head design helps reduce waste, while durable metal handles and plastic-free packaging make FRESH 32 an eco-friendly choice. We’re also developing a system for customers to collect used heads and send them back to us for recycling. Once it's ready, we’ll make sure to notify everyone – because caring for the planet should be as simple as caring for your smile!
Why choose FRESH 32? +
FRESH 32 is changing the game in oral care. We’ve combined cutting-edge technology, sustainable design, and top-quality materials to create a toothbrush that truly stands out. Our 3D Bristle Dynamics™ technology, featuring TPU rubber bristles, offers a superior brushing experience – gentle on gums, tough on plaque, and perfect for polishing enamel. Unlike traditional nylon bristles, TPU is more effective, more comfortable, and better suited for oral health. With durable, long-lasting handles and plastic-free packaging, FRESH 32 isn’t just a toothbrush – it’s a commitment to quality, innovation, and a healthier planet. Upgrade your routine with the future of brushing!