How to Brush With FRESH 32

Stop Scrubbing.

Start Polishing.

Most people don’t need more brushing power, 
they need better technique + gentler contact.

FRESH 32 is engineered to clean deeply 
with less pressure, thanks to TPU bristles 
and 3D Bristle Dynamics™.

  • Cleaner gumline with less force
  • Calmer gums (no “sandpaper” feeling)
  • Smoother enamelfeel after brushing
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The technique

The Gentle Glide Method™

Inspired by the dentist recommended Modified Bass Technique.

This method targets the gumline, where plaque builds up most.

With FRESH 32’s TPU bristles, the same technique becomes more comfortable because TPU flexes before pressure builds, so you get a deep clean without aggressive scrubbing.

BRUSH STEPS

THE 5-STEP CLEAN

Follow these steps to clean the gumline deeply, without scrubbing.

STEP 1

GRIP: HOLD IT LIKE A PENCIL

A pencil grip naturally reduces pressure and gives you better control around the gumline.

If you grip like a hammer, you'll brush like one.

QUICK TEST

If your knuckles turn white, you're pressing too hard.

STEP 1 STEP 1
STEP 2

ANGLE: 45° TOWARD THE GUMLINE

Place the bristles gently at the edge where tooth meets gum.

This is where you want contact, not deep into the gums, not flat on the tooth.

STEP 3

PRESSURE: LIGHT. ALWAYS.

With FRESH 32, more pressure doesn't mean more clean.

Use just enough pressure for the TPU tips to flex slightly.

RULE OF THUMB:

If the bristles fully flatten, reduce pressure.

This is the #1 reason people get gum irritation with normal brushes.

STEP 3 STEP 3
STEP 4

MOTION: SHORT STROKES ALONG THE GUMLINE

Use small, controlled strokes - polish, don’t scrub.

Move along the gumline one tooth at a time.

STEP 4 STEP 4
STEP 5

COVERAGE: FOLLOW THE SAME ORDER EVERY TIME

Use this sequence so you don't miss hidden areas:

  • Outer surfaces (gumline first)
  • Inner surfaces (slow + controlled)
  • Chewing surfaces (gentle back-and-forth)
TIME TARGET:

2 minutes total.

STEP 5 STEP 5
WHY GLIDE

THE DENTIST METHOD, UPGRADED

Bass works. The problem is most people do it too hard.

Gentle Glide keeps the same gumline angle and precision, then uses TPU flex to make it safer, smoother, and easier to repeat every day.

Bass is the dentist-recommended method. Gentle Glide™ is the method you’ll actually keep using.

Bass benefit: Gumline-focused clean
Glide upgrade: Same method, less pressure
TPU advantage: Flex-first, gentler feel
ELEMENT MODIFIED BASS (CLASSIC) FRESH 32
What it's for Gumline plaque removal + gum health

Same outcome, more comfort + consistency with TPU

How it's taught Clinical/dentist language

Simple rules you'll remember

Grip Light grip (often mentioned)

Pencil grip = built-in pressure control

Angle ~45° to gumline

Same 45° angle, aim the bristles at the edge where tooth meets gum.

Motion "Jiggle/vibrate" then sweep

Short, slow gliding strokes (polish, don't scrub)

Pressure "Light" (easy to ignore)

Use light pressure: the bristles should flex slightly, not flatten.

Self-check Technique precision

Feel-based cues: "Too hard = too much flex"

Coverage Segment-by-segment

Same coverage: taught as a simple order (outer → inner → chewing)

Learning curve Medium (people overthink "vibration")

Low: clearer, more visual, more forgiving

Best for People who want a "dentist method"

Everyone: especially sensitive gums / heavy brushers

Product link Technique stands alone

Built around TPU + 3D Bristle Dynamics™

Core message "Correct technique"

"Brush smarter, not harder"

Why this works

Why the same technique feels different with TPU?

Traditional nylon often forces you to choose:
soft but ineffective
or effective but harsh.

FRESH 32 sits in a new category: TPU bristles + 3D Bristle Dynamics™ deliver deep contact around curves while staying gentle on gums and enamel.

  • TPU bristles reduced plaque by ~32% compared to soft nylon after 3 months.
  • Rounded TPU tips massage gums instead of scraping
  • TPU doesn’t fray into sharp spikes (more consistent performance)
FRESH 32 SYNERGY

WHAT HARDNESS SHOULD YOU CHOOSE?

Pick based on gum sensitivity + the feel you prefer, not "harder = cleaner."

SOFT

GENTLE

The calmest clean for sensitive teeth and gums.

Ultra-comfortable brushing with minimal irritation, ideal if you've had bleeding, tenderness, or recession.

BEST FOR:
SENSITIVE GUMS BLEEDING GUMS FIRST-TIME SWITCH

HARD

INTENSE

For those who love a firmer feel and more brushing feedback.

Stronger brushing feedback for a thorough clean, best if your gums aren't sensitive.

BEST FOR:
FIRM FEEL NO SENSITIVITY "DEEP CLEAN" VIBE
Why this works

Brush and paste should work together.

DeepClean™ is engineered to work with TPU bristles, smooth glide, low-abrasion feel, and enamel-supporting ingredients.

How to use:

  • Use a pea-sized amount
  • Brush for at least 2 minutes, 
morning + evening
  • Spit, don’t rinse to leave 
protective minerals behind
COMMON MISTAKES

3 MISTAKES THAT CAUSE IRRITATION

Irritation is rarely about effort. It’s usually caused by a few small technique mistakes that add up over time.

Here are the three most common ones:

SIDE-TO-SIDE SCRUBBING

Horizontal sawing can stress the gumline and miss the edges where plaque builds.

TOO MUCH PRESSURE

Pressing harder flattens the bristles and irritates gums, clean comes from contact, not force.

RUSHING THE GUMLINE

Quick passes skip the most important zone. Slow, short strokes along the gumline work best.

Slow down + lighten up. Let the bristles flex.

DEEP CLEAN DUO

Ready to feel the difference of brushing smarter?

You don’t need a new habit.

You need a brush built for the right technique, and a toothpaste that works with it.

Shop DeepClean™ Duo