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IS YOUR TOOTHBRUSH

MAKING YOU LESS CLEAN?

THE BACTERIA HOOK NOBODY TOLD YOU ABOUT

Could the bacteria living in your toothbrush be the reason your teeth never feel truly clean… and your gums stay irritated?

Most brushes grow 1 to 10 million bacteria in a single month. Not because of how you brush — because of what the bristles are made of.

FRESH 32 uses a water-repelling material that won’t hold the moisture bacteria need to grow.

★ 4.8/5 · Lifetime handle warranty · Made in Slovenia.

1: THE TRUTH

YOUR TOOTHBRUSH IS A LIVING HABITAT

After a month it can carry 1 to 10 million bacteria — and you’d never know.


This isn’t a criticism of how you brush, or of your dentist. Most of us assume a toothbrush can’t possibly be bad for us — dentists recommend them, and people have used them for 100+ years.

But under a microscope it’s a different story. After a month, your brush can carry 1 to 10 million bacteria. That’s not “a little dirty” — it’s a breeding ground sitting on your sink.

Ever notice how, right after a professional cleaning, the hygienist tells you to replace your toothbrush immediately? Because your brush is contaminated… and your teeth were just cleaned. The real issue isn’t you — it’s the material.

Told to bin your brush after every cleaning? Now you know why.
2: THE MECHANISM

A LAB NEEDS 4 CONDITIONS TO GROW BACTERIA. YOUR BATHROOM GIVES ALL 4.

Warmth. Moisture. Nutrients. Time. Four out of four — every single day.


When a microbiologist cultivates bacteria, they engineer four conditions. Remove any one and nothing grows:

1. Warmth — your warm bathroom air.
2. Humidity — moisture trapped between the bristles.
3. Nutrients — leftover saliva and food particles.
4. Time — ~16 hours until your next brush.

A microbiologist would call that bacterial cultivation. We call it “taking care of our teeth.” The single biggest factor? The bristles — over 95% are nylon, and nylon holds moisture.

16 hours of incubation between every brush.
3: THE INDUSTRY

THEY’VE KNOWN SINCE 1980. THE “FIX” WAS A GADGET.

95% of brushes still use moisture-trapping nylon — because it’s cheap.


This isn’t new. As far back as 1980, the industry knew nylon traps moisture, saliva and food residue — perfect conditions for bacteria.

They could make bristles from a water-repellent material. But it isn’t as cheap. A handful of mega-factories produce almost all of the world’s nylon bristles, and the whole supply chain is built around it.

So after 40 years, what’s the answer? A UV light gadget to sanitise your toothbrush — while the bristle material stays exactly the same. It’s not your fault. The only question left is: now that you know — what do you do about it?

Their answer after 40 years? A UV lamp. Same bristles.
4: THE FIX

A BETTER MATERIAL ALREADY EXISTS: MEDICAL-GRADE TPU

Used in vascular stents and Apple Watch bands — it repels water instead of holding it.


Medical-grade TPU is used in vascular stents inside the human body, is more water-resistant than Gore-Tex, and is the same family of material in your Apple Watch band — so sweat doesn’t soak in.

FRESH 32 brushes are made from that same material. Unlike nylon, TPU doesn’t absorb water — it repels it. Like wax on a car: water beads up and rolls off. The brush dries fast, and bacteria lose the #1 condition they need — moisture.

Repels water → dries fast, stays hygienic, no funky smell.
Soft & rounded → glides along the gumline instead of cutting micro-tears.
Cleans deeply → 3D Bristle Dynamics™ tips flex and lift plaque — gently.

The only toothbrush in Europe made from this material.
5: THE SWITCH

SAME PRICE RANGE. NOT THE SAME MATERIAL.

Nylon absorbs water. TPU repels it. That one difference changes everything.


Nylon brushes (€1–€150) — absorb water, stay damp, sharpened tips that cause micro-tears, whole brush tossed. Bacteria problem: unsolved.

Electric / sonic — still nylon bristles, still absorb water. A UV light doesn’t change the material. Bacteria problem: unsolved.

FRESH 32 — medical-grade TPU that repels water and dries fast, soft rounded bristles that protect your gums, lifetime metal handle with recyclable heads. Bacteria problem: solved at the material.

Try it for 30 days. Cleaner teeth or your money back.
BY THE NUMBERS

THE NYLON PROBLEM, IN FOUR NUMBERS

W

1

95%

of toothbrushes use moisture-trapping nylon — the €1 one and the €150 one alike.

2

1–10M

bacteria can grow on a single brush in just one month.

3

1980

the year the industry knew nylon traps moisture — and chose cost over fixing it.

4

4.8★

average FRESH 32 rating from people who made the switch.

RATED 4.8/5 BY PEOPLE WHO MADE THE SWITCH